Deirdre Breakenridge welcomes Ann Handley to the show. Ann is the first person in the world to have the title Chief Content Officer. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the difference between business writing years ago and writing today and how you can take your content to the next level. Ann also offers her top tips to people who are interested in writing … whether it is a blog or a book.
A little more about Ann Handley … Ann was also the co-author of the best-selling book,Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Ann takes her expertise on the road, keynoting conferences globally to share her deep insights on content and marketing.