The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Dorie Clark is a marketing and branding strategist and professional speaker who has worked with well known brands including Google, Microsoft, Morgan Stanley, DHL, Fidelity and Yale University. She is also the author of a new book calledStand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
On the show, Dorie discusses how to reinvent yourself by creating a niche and through her own journey shares how to stand out by finding your breakthrough idea. Doris also offers advice on building a framework and a following, spreading your ideas beyond your immediate network to a larger growing community.
A little more about Dorie Clark … Dorie is a frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, and she is also is the author of Reinventing You: Define Your Brand, Imagine Your Future (published by Harvard Business Review Press, 2013)