The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest, Yvonne Lacey, Media Director at TwoNil, to her show. Yvonne works in performance platform marketing with B2B clients and dot com ventures for strong ROI, utilizing high-level analytics for optimal outcomes. She shares her deep knowledge of the media, focusing on the new trend of podcasting.
Before TwoNil, Yvonne spent many years at Fox Broadcasting Company, as the National Media Director developing, planning and executing strategic marketing and promotional campaigns via traditional and new media vehicles to promote the FOX television network.
A little more about Yvonne Lacey … Throughout her career, Yvonne has experienced the vast changes in the media landscape. She’s embraced the changes both professionally, as a media director, and also personally, as a podcaster, launching her show, Dr. Xmas. The Dr. Xmas show is a part of the #50Shows Empowering Women movement. Through Dr. Xmas, Yvonne discusses her passion for Christmas, and offers tips to listeners on how to bring back the spirit of the holidays.