Have you considered UGC?
Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.
Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.
Analisa will be sharing her journey from ideation, through pitching VCs, all the way to changing the advertising industry as we’ve known it. Stay tuned to learn more about the future of UGC and how Catch&Release is paving the way!
In This Episode
- Analisa and Catch&Release
- User-Generated Content
- A Shifting Model
- Mentorship is Key
- Some Good Advice
Quotes in This Episode
“One of our thesis as a company is that this problem is best solved without a library, and it’s kind of a radical idea because most other business models around licensing imagery up to now have all been around a library.” —Analisa Goodin
“We want to leave ourselves open and agnostic to any platform that has the right content for our client’s briefs and needs. Today, Instagram is a massive part of our supply and we curate a lot from Instagram, but we’re not limited there. In a year when other photo platforms and video platforms come out, we follow where those are.” —Analisa Goodin
“The technology that we’re building is allowing us to identify licensable content and is allowing us to transact as quickly as possible–turning the internet into a stock house.” —Analisa Goodin
“We recognize that the industry is going to be increasingly reliant on technology to scale. There is not enough original production to service the size of the market. What’s happening with the rise of digital is it’s putting a lot of pressure on the production industry to create more content, but production is a very manual process.” —Analisa Goodin
”We recognize that what we’re bringing to the table is new. There’s never been anything like it before. But we believe that it’s an inevitability. And that it’s solving an inevitable need.” —Analisa Goodin