Are you managing your manager? Let’s talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMOs. She is a staunch believer in the importance of leadership in marketing and the importance of shaping new leaders from the classroom to the boardroom. Kim Whitler is an Assistant […]
Tag: research
Farrah Bostic on Great Research Design
Women Worldwide with Deirdre Breakenridge welcomes her guest Farrah Bostic. Farrah is the founder and head of strategy for The Difference Engine, an insight-driven product strategy company. They help businesses to test assumptions in a continually changing world – about who your customers are, what they want, and why they want it – and build a repository […]