How Consumers Feel About AI

The world is becoming more and more robotic by the day. That’s why today we’re talking about artificial intelligence and consumer emotions, fears, and reactions to AI and machine learning.

My special guest is an alum to Women Worldwide. Coming back on the show is Megan Harris, Managing Director of SYZYGY New York, a digital marketing agency. In her role as Managing Director, Megan is responsible for executive management of the agency from setting vision to driving growth and managing operations. She also speaks on a number of topics including digital marketing, travel marketing, managing millennials and now artificial intelligence.

You won’t want to miss this episode—Megan is sharing the results of SYZYGY’s recent study “Sex, Lies, and AI.”

In This Episode

  • The confusion around artificial intelligence
  • A four-part ethical regulation for marketers using AI
  • How the human experience and AI can amplify each other
  • Reactions and feelings about artificial intelligence from different demographics
  • Ways social media and the digital world are forcing business professionals to evolve

Quotes in This Episode

“There’s a lot of talk about artificial intelligence. It’s real. It’s here. It’s already a growing part of our lives. Many of us already interact with AI through services like chatbots, when we buy things online from our favorite brands, or virtual assistants like Siri and Alexa.” —Megan Harris

“People want to know how [AI is] going to affect their lives and if there’s going to be checks and balances. That tells me that everyone is on board in some respect; they just need to be educated. And that’s doable.” —Megan Harris

“Any company or any brand that has consumers and has a footprint in society should have a code of ethics and should regulate how they use technology and AI.” —Megan Harris

“Women are a little bit more fearful than men around AI… And more women are reporting that they feel concerned and a little bit skeptical while more men than women report that they’re feeling excited and optimistic.” —Megan Harris

“No longer is it just cut and dry with your personal and professional life. It’s not about work-life balance anymore. It’s more about kind of taking a holistic view on your life and things fitting in so you can live your best life.” —Megan Harris

Resources

Megan Harris Talks Artificial Intelligence and SYZYGY with Deirdre Breakenridge on Women WorldwideSYZYGY
Connect with Megan on LinkedIn and Facebook