Rachael McCrary, fashion designer and intimate apparel expert joins host Deirdre Breakenridge on Women Worldwide. Rachael is the founder of Jewel Toned, which is the first contemporary shapewear brand with a whole new generation of shapewear. Earlier in her career Rachael conceptualized and designed the first Junior’s division of Maidenform. She also oversaw product development, coordinated gorilla marketing, educated the sales team on the category and raised brand awareness.
On the show, Rachael shares her start as a young entrepreneur designing T-shirts for her cousins’ band and later launching a profitable mini dress company all before high school graduation. After college and spending a few years in Corporate America she launched Jewel Toned and embraced the entrepreneurial lifestyle. Rachael also discusses her thoughts on the fashion industry and body positive, helping women to feel confident and comfortable in their own skin. Wanting to take her company to the next level, Rachael is no stranger to pitching to Venture Capitalist’s and claims the process is not for the faint of heart.
A little more about Rachael McCrary
Rachael realized her friends had one intimate apparel problem in common – they were feeling uncomfortable in their shapewear. Because a better option didn’t exist, she created her company, Jewel Toned. The result was shapewear … not quite underwear but yet not considered outerwear. Her line of shapewear is perfect for women who make their own rules.
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