Women Worldwide with host Deirdre Breakenridge welcomes two guests to her show, Nickole Raymond and Sarah DeMarco, the co-founders of LDR Brands. Previously, Nickole was a seasoned sports industry executive, who spent a decade of her career at global sports and entertainment agency, WME | IMG. Sarah DeMarco was a seasoned music industry executive with diverse experience from acclaimed independent record label and management company, Rostrum Records.

With two very different backgrounds, these former industry executives, turned entrepreneurs, started their company as a collaboration to create luxurious professional accessories. They discussed their journey as entrepreneurs with a driving passion and focused vision.They also discussed the benefits of having a partner in business and relying on complimentary skills, their approach to the negotiating process and managing tough challenges together.

A little more about Nickole Raymond and Sarah DeMarco… Prior to LDR Brands, Nickole shaped the careers of top athletes and personalities acquiring a unique skill set in areas including: business development, talent management and brand marketing. Nickole has led IMG Golf’s business development strategy and managed the Americas based sales teams.

Originally based in Pittsburgh, Sarah worked closely with Wiz Khalifa and Mac Miller, as their hip-hop careers progressed. She also oversaw the development of Miller’s music videos and the merchandise used to promote “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995, validating Rostrum as an indie success story.

You can connect with Sarah on Twitter and Linkedin, and Nickole on Twitter and LinkedIn