Michelle Bacharach, Co-Founder and CEO of FINDMINE, joins Host Deirdre Breakenridge on Women Worldwide. Michelle’s retail tech company, FINDMINE, is an enterprise SaaS startup positioned to make retail more efficient and shopping more delightful. Michelle, who started in entertainment, transitioned to retail tech experiencing a number of interesting stories that highlight the challenges of starting a tech company in New York.

On the show, Michelle discusses how she wanted to figure out and define a different consumer experience. With people asking millions of questions about the products they want to purchase, retailers were not equipped to answer everything. Michelle launched her platform, FINDMINE, to help tailor and customize the consumer shopping experience answering their questions and using machine learning to scale product curation. Michelle also discusses what it takes to create a winning team describing her own experience as working with people who are really passionate and can “pull themselves out of the weeds.” Michelle offers advice to startup founders including her “don’t die” strategy and how “keeping a life” will prevent diminishing returns.

MBacharachA little more about Michelle Bacharach

Michelle has a strong background in strategy and product management, with heavy agile experience. She is also currently the senior admissions consultant with The MBA Exchange. Prior to launching FINDMINE, Michelle was Director, Project Management at Univision.com & Entertainment.

You can connect with Michelle on LinkedIn and Twitter @mymeeshell

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