Pursuing the Power of Your Personal Brand
How focused are you on building your personal brand? Maybe it’s something that you strive to grow every day—maybe you think you don’t even have one. That’s where you’re wrong, says today’s guest.
Leonard Kim, CEO of InfluenceTree, has built a business and career out of showing fellow professionals how to build their personal brand by boosting their influence online. And he’s certainly made it work for himself. He has 500,000 social media followers, he’s been read over 10 million times, and you can find profiles on him Fortune, Inc, Entrepreneur, Forbes, and a variety of other publications. But it wasn’t always this way. It was only a few short years ago that he found himself truly down on his luck.
Follow along as Leonard shares his incredible journey, offers advice for building up your own brand, and shares the power of facing your fears to pursue your dreams.
In This Episode
- How achieving the American Dream can be fraught with obstacles
- Identifying (and adjusting) how the world sees you at work and online
- Ways to repurpose and revamp content to spread your brand far and wide
- The importance of finding a team of partners for your business
- Why both good and bad feedback from your friends and colleagues is a gift
Quotes in This Episode
“I had to recognize what my fear was. And after I recognized it, I realized that I needed to face it, and do something about it.” —Leonard Kim
“Every single person out there has a personal brand, whether they know it or not.” —Leonard Kim
“I don’t think I know a single person out there who has all the skills possible to go out there and create a business by themselves… It’s impossible to have a one-person team.” —Leonard Kim
“[My work] is actually improving the lives of others. I think that’s the greatest impact of all.” —Leonard Kim
“If you’re scared of doing something, use that fear as an indicator that you’re onto something great.” —Leonard Kim