Heather Whaling, CEO and founder of Geben Communication, joins host Deirdre Breakenridge on Women Worldwide. Heather started her digital and social media PR agency in 2009, out of her dining room and at the heart of a recession. She’s grown her company through culture building and policy-making that helps all of her employees to thrive. Geben is an award-winning agency and Heather just recently received the EY Entrepreneur of the Year Award for the Ohio Valley Region (OH, KY, IN).

On the show, Heather discusses what culture looks like at her company. They’ve created some interesting “House Rules” which include Embrace the Crazy and Design Your Day. When it comes to Embracing the Crazy, Heather’s team is cool and calm whether they’re dealing with a crisis event or a client’s product launch. The Design Your Day program helps employees to work when and where they are the most comfortable. It’s also a great way to have employee select the times of day that they are the most productive. Heather also shares her thoughts on productivity and prioritization. She offers tips including calendar blocking and understanding how to maximize your energy in order to stay laser focused.

HeatherWhalingA little more about Heather Whaling

In addition to delivering exceptional results for client partners, Heather prides herself on utilizing Geben as a platform for doing good. Driven by a “Give More, Grow More” philosophy, Heather fosters a company culture that empowers every member of the team to use their time, talent and expertise to make a positive impact in the world. Heather’s belief in doing well by good extends to both Geben’s client work and internal perks. (A fact that recently scored them the title of one of Columbus Business First’s Best Places to Work.)

You can connect with Heather on LinkedIn and Twitter @prtini

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