Women Worldwide with Deirdre Breakenridge welcomes her guest Farrah Bostic. Farrah is the founder and head of strategy for The Difference Engine, an insight-driven product strategy company. They help businesses to test assumptions in a continually changing world – about who your customers are, what they want, and why they want it – and build a repository of customer intimacy into a tangible business asset.

On Women Worldwide, Farrah Bostic discusses why “People Lie” when it comes to their research responses and what researchers need to do to prevent this from happening. She also shares her thoughts on gender and research and how companies, in some cases, are not properly targeting women and men. As a business owner, Farrah offers her advice on the qualities that make a successful entrepreneur and what other professionals can do to tackle their toughest obstacles in business.

A little more about Farrah Bostic … Farrah’s expertise in digital strategy and design; technology, web, and mobile trends and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. Earlier in her career, Farrah was a digital creative director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world.

Find her on twitter @farrahbostic  and  The Difference Engine @differencengn