Becoming More Agile

We live in a lightning fast world. How do you make sure your business is keeping pace? According to today’s guest, the answer is by embracing failure and by preparing to change–fast.

Meet Brandi Boatner, the Social and Influencer Communications Lead for IBM Global Markets. Brandi has been working with IBM since 2010, and she has also served as a Digital Experience Manager for IBM Global Technology Services. She’s currently the Chair of the IBM Black Network of New York Business Resource Group (BRG), and she’s a founding member of the IBM Marketing Communications and Citizenship MCC Diversity Council. Through her work with IBM, she’s become an expert in adopting an agile framework to build more flexible, fast-paced teams.

Follow along as Brandi shares the inside-baseball on becoming an agile marketer, ways to embrace failure (and why you should!), plus the best advice she has ever received.

In This Episode

  • What it means to be an agile marketer
  • How agile principles apply to everyday tasks
  • Ways to combat (or keep up with) warp speed change
  • The best career and life advice Brandi’s ever received
  • How mindfulness can transform your life

Quotes in This Episode

“Fail fast and embrace that failure so that you can iterate, course correct, and then try again can apply an agile framework to whatever it is that [you’re] doing.” —Brandi Boatner

“We live in a three-second world, right? A three second, right-swipe world. If I can’t do what I need to get done in 10 days, why am I doing this? Why?” —Brandi Boatner

“I’ve gotten rid of that mindset of, ‘This has to be perfect.’ It does not have to be perfect. There has to be progress made on the task… I celebrate progress not perfection.” —Brandi Boatner

“Change and comfort can’t coexist, so you should be willing to have that uncomfortable conversation in order for you to implement the changes that you need as a professional and then as a business.” —Brandi Boatner

“People can define their success differently. You might ask somebody else, and they say success is money. Someone might say success is happiness, somebody might say anything, but for me I would really say success, for me, is growth. ” —Brandi Boatner

Resources

Brandi Boatner, IBM, on Agile Marketing | Women Worldwide with Deirdre BreakenridgeEmail Brandi or connect with her on Twitter, LinkedIn, and Instagram
IBM
Emotional Intelligence 2.0