Carrie Kerpen, CEO and co-founder of Likeable Media, an award-winning digital content studio, joins Host Deirdre Breakenridge on Women Worldwide. Carrie is a regular podcaster, and just recently launched the 100th episode of her show, All The Social Ladies. She’s a keynote speaker who discusses social media and women in business and is a regular contributor to Forbes and Inc. magazine.

As an early adopter of social media and technology, Carrie discusses the impact social media has on women and how it can be a confidence detractor. On the show, she mentions the Highlight Reel and how you can get caught up in the “best” of what people are sharing via their social channels. Viewing their success and then making comparisons to your own life and career is a confidence detractor rather than a confidence builder.  Carrie points out that the Highlight Reel doesn’t present everything behind a person’s business or life; it doesn’t show challenges or weaknesses. Keeping this in mind helps you to realize that the key to social media is your vulnerability and authenticity and how it’s okay to ask for help. Carrie also offers her best advice on building your brand and your story; not just what you’re trying to say, but why you’re trying to communicate your narrative.

cARRIEkERPENA little more about Carrie Kerpen

Carrie refers to herself as a (Non)trepreneur. The launch of her business was atypical. She married her husband and co-founder at a baseball stadium in the world’s largest sponsored wedding. The wedding was a word of mouth sensation that was featured in major media outlets including the New York Times, ABC World News Tonight, and the CBS Early Show. Her company, Likeable Media was born as a result.

You can connect with Carrie on LinkedIn and on Twitter @carriekerpen